Atez DigitalBook a call

iGaming’s first cold email agency - complementing your current CRM without affecting your deliverability

Targeting leads after at least 12 months of no engagement can be taxing for your domain reputation and deliverability - that’s where we step in.

Safely reactivating dormant players (1 year+)
Zero exposure to your sending domains
High deliverability and reply rate
Data safety and protection
Legal and RG compliant
Complements Customer.io’s 12-month guardrail
iGaming Reactivations · Deliverability-first

Reactivate dormant players without touching your primary domains

We run a separate cold stack - isolated domains, reply-led sequences, and strict compliance - so your core sender reputation stays protected while revenue returns.

GDPR-ready
Deliverability-first
Responsible Gaming
Zero-Exposure Architecture
Malta / EU

Here’s the truth:

Customer.io only allows you to contact users for 12 months since last engagement

Customer.io logoATEZ Digital logo
They consider leads dead after a year of no responseA lead is never dead
Have a sender reputation and IP to shieldInfinite rotating IPs that can be burned and new ones cycled
They assume a lead is just not interested (it’s not a deliverability issue)The timing of the offer was wrong, we can always try again!
Will land you in Spam and Promotions, decreasing your visibility by 94%Will land you in the inbox
Your sender IP is sacred and you need to keep it healthyWe manage your sending IPs to keep delivering - even if it means burning & cycling new ones
Old-fashioned and pricyThe first to do it and affordable

What to expect

Pilot time - 30 days

Pilot time - 30 days

  • 7 days: Server construction
  • 21 days: Server + domain warmup
  • Campaign setup & sequencing (A/B/C tests)
Typical first campaign reply rate

Typical first campaign reply rate

  • Estimated user age (last contacted 1–3 years)
  • Safe and CAN-SPAM compliant
  • Engaging and driving conversion
Isolation - 100%

Isolation - 100%

  • Your reputation & deliverability protected
  • Highlighting the best sides of your business
  • Driving back traffic
Professionals collaborating on a modern email reactivation workflow

Reactivation calculator

Enter leads who last deposited 1–3 years ago and your average deposit amount.

Leads (1–3 years dormant)

Estimated returning players

5,000

Average deposit amount

Estimated initial deposit revenue

€225,000

Estimated re-deposit revenue

€112,500

*These numbers are based on millions of emails delivered for various brands. There is noguarantee, but this is a good estimate for good-quality depositing leads that have been inactive for 1–3 years.

Could you benefit from our system?

Without clients the business fails.

A single player has an account on an average of 7 sites.

Brand awareness is becoming increasingly difficult and users forget the sites they play on.

CRM platforms, like Customer.io, will only let you retarget users that showed engagement in the past 365 days.

If you believe the users older than that are worth contacting again, then we are the right fit.

We’re giving you a one-way ticket into their inbox with your offer.

Making reactivations possible again and increasing the rate of your returning depositors.

Why pick ATEZ?

We are the first cold outreach service in iGaming offering a complimentary role to your main CRM.

We’ve sent millions of cold emails to users, amassing a huge knowledge base allowing us to maneuver the tricky landscape of iGaming email deliverability.

Not only will we land your offer in the inbox, but we will also optimize the data acquired from each send on how to make the next one better.

Working closely with your BI team, to increase every KPI.

Plans

Basic
Basic
€2,000
10k unique leads
  • List clean
  • 3-week contact plan
  • A/B testing
Most popular
Pro
€10,000
50k unique leads
  • List clean
  • 4-week contact plan
  • A/B testing + history (knowledge base for next send)
  • Monthly optimization & number reporting
  • Dedicated agent (can collaborate with your BI team)
  • 1-hour end-of-month call
Custom
Enterprise
custom plan
200k unique leads +
  • List clean
  • 4-week contact plan (different regions, different offers)
  • A/B testing + history (knowledge base for next send)
  • Monthly optimization and number reporting
  • Dedicated agent (can collaborate with your BI team)
  • 1-hour bi-weekly call and 24/7 support

Compliance & safety

What we require

  • Legal basis per geo; proof of lawful data origin
  • Global & brand suppression lists
  • Responsible gaming footer approval (18+, help links)
  • Complaint handling & opt-out SLA (immediate suppression)

What we never do

  • Email unsubscribed users
  • Spoof or mail from your primary domains
  • Promise unrealistic outcomes
  • Ignore jurisdiction-specific rules (GDPR, PECR, CASL, CAN-SPAM)

FAQ

Does this respect Customer.io’s 12-month rule?
Yes. We operate a separate cold stack with isolated domains and DPA/suppression alignment. Your primary CRM stays untouched.
Will this hurt our sender reputation?
No. All activity runs off your primaries. We use reply-led, low-risk sequences with daily caps and warm inbox rotation.
How long to start?
Allow ~30 days for warm-up, domain setup, seed tests, and the first multi-step campaign wave.
Which geos do you cover?
We coverall geos. We also supportmultiple languagesto enable a seamless transition-regardless of the market you’re targeting.
How do you measure success?
We measure our performance across internal metrics (e.g., reply rate, re-deposit events), but the most important metric isNGR. Our goal is to deliver an NGR lift that already exceeds your initial investment in thefirst month. Everything beyond that is clean profit for you.

Book a call

Tell us about your goals and constraints. We’ll map a pilot to prove lift without touching your primaries.

Email [email protected]