Frequently Asked Questions
Everything about reactivating dormant iGaming players via cold email — deliverability-first, legally compliant, and isolated from your main CRM stack.Does this respect Customer.io’s 12‑month no‑contact guardrail?
Yes. We operate aseparate cold email stack(isolated domains/IPs, reply‑led sequences, daily caps). Your Customer.io instance and primary domains remain untouched and protected.
Will this hurt our sender reputation or inbox placement?
No. Your primaries are not used. We warm inboxes, rotate domains, and throttle volume. We also seed-test and monitor placement. If any sender warms go off‑track, weburn & cyclesafely without impact to your CRM.
What qualifies as “inactive” for this program?
Our focus is players whohaven’t engaged for 12+ months. Most CRMs avoid this cohort due to deliverability risk; we specialize in contacting them safely from an isolated stack.
How long until the first campaign?
Plan for ~30 days: 7 days server construction, ~21 days domain/inbox warmup, creative & sequencing setup, QA and seed tests. Then we launch a 4‑email, reply‑led wave.
What reply rate should we expect on the first wave?
Typical first‑wave reply rate is2–4%for 12–36 month dormants (varies by geo, brand equity, incentive, inbox quality). We optimize weekly and report back transparently.
How do you measure success?
We track replies, clicks (if used), return sessions,re‑deposits, andNGR. Our north star is that first‑month NGR lift aims toexceed your campaign cost.
Is this GDPR/PECR/CAN‑SPAM compliant?
Yes — but compliance is shared. You provide lawful data origin and suppression lists, we provide compliant messaging, opt‑out handling, RG footers (18+, help links), and data processing safeguards.
What do you need from us to start?
A lawful lead file (CSV), geo/legal bases,brand & global suppressions, offer/creative constraints, and a BI contact. We sign DPA/NDA and align on opt‑out SLAs.
Do you use our domains to send?
No. We useisolated domains and IPsoperated solely for the cold stack. There’s zero exposure to your primaries. All replies are handled in our stack and routed per playbook.
What does a typical sequence look like?
A single thread with 4 touches:1)light nudge to inbox,2)value/benefits,3)emotional+social proof,4)urgency window. Links are minimized; we optimize for replies and session recency.
Which geos and languages do you support?
We supportall geosand provide multilingual copy (EU languages, EN, PT/BR, AR, etc.). Local RG footers and jurisdiction‑specific guidance are baked in.
How do you keep deliverability high at scale?
Warm inbox rotation, sender aging, daily caps, seed tests,engagement‑first copy, and rapid suppression of any complaints. If a sender degrades, we retire and replace it.
Can we run this alongside our CRM without conflicts?
Yes. We coordinate suppression lists and campaign windows so the cold stack never collides with your CRM cadence. Think of it asparallel, non‑overlappingactivity.
What data security practices do you follow?
Encrypted transfer/storage, least‑privilege access, segmented infra, breach notifications in DPA, and immediate global suppression on opt‑outs/complaints.
What happens after the pilot month?
We review NGR, re‑deposit rate, inbox placement, and list quality. If ROI is there, we scale volume, creatives, and segments. If not, you’ve learned cheaply and risk‑free to your primaries.